What I'm up to right now

This page is based on a concept I learned from Derek Sivers with the goal of letting people know what you are doing at any given moment (the point of this "now page" is for it to be updated as circumstances change). 

Updated as of April 2025:

It’s been four years (wow) since I updated this page. Since then I left Layer Origin Nutrition and joined PowerSchool as a Communications Manager. In 2025 I was promoted to Senior Communications Manager.

Part of my role at PowerSchool includes customer storytelling via video testimonials. For this I travel across the world filming interviews with PowerSchool customers about the incredible impact their are seeing since implementing the innovative education technology products we offer.

Since 2021 I’ve traveled to Pennsylvania, California, North Carolina, Maryland, Michigan, Florida, Colorado, Oklahoma, Texas, Washington state, the Philippines, Hong Kong, and the United Arab Emirates. I’m scheduled to visit Tennessee, Colorado, and Montana in Q2 of 2025 as well as Colombia and Uruguay later in the year.

In addition to the video aspect of my role I’m also in charge of developing and writing customer win press releases of which I’ve published about 100 since 2021.

I also work on crisis communications and reactive comms on a weekly basis.

One of the biggest aspects of my role is seeking earned media opportunities via pitching PowerSchool stories to the news media. I’ve seen tremendous success in this realm since 2021 landing stories in major outlets such as AOL, MSN, Axios, Scripps News, etc.

The experience I gained in my 11 years as a professional broadcast journalist is priceless when it comes to media relations and public relations.

Since 2022 my wife and I have welcomed two children into our family and a new dog. We also still have a hobby farm featuring Nigerian Dwarf Goats.

In 2022 I was featured in a documentary that is streaming on Peacock (NBC) called “The Battle for Justina Pelletier” that is based on the news story I broke in 2013 about a teenage girl from West Hartford who was at the center of a complicated and controversial custody battle involving Boston Children’s Hospital.

Updated as of May 2021:

  • I’ve co-founded a cutting edge nutritional supplement company with a team of scientists who met in a lab at Cornell University. I oversee the brand, marketing and social media while my co-founders focus on research and development. Our company is called Layer Origin Nutrition. We’re most proud of our PureHMO® Prebiotic with Human Milk Oligosaccharides (HMOs). Expect to be hearing a lot more about HMOs in the next 6-12 months. Our website is www.layerorigin.com and you can check out our products on Amazon here.

The Layer Origin Nutrition logo

The Layer Origin Nutrition logo

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  • I'm living in Central New York now and now own a “tribe” of three Nigerian Dwarf Goats. This decision was inspired by the recommendation from the author, Ryan Holiday.

    You can follow the goat ownership journey here:

    Instagram: @atribecalledgoat

    Facebook: @atribecalledgoat

    TikTok: @atribecalledgoat

    YouTube: https://www.youtube.com/channel/UCa30vu7NsMGTHENXcQSz9vg